This is so secret that even I don’t have it fully worked out yet, but it’s out there man. All the great copywriters in the world will tell you that they haven’t yet cracked the ultimate no matter how many $20000 checks they are getting.

There is always room for improvement - a lot of room. Don’t get me wrong, copy sells goods and does it well, but there is a holy grail of perfection out there. (This is just a little note to myself and those that are on a copywriter’s path.)

If ever I can put it into words, I promise to reveal the method and principles to at least one person who will charged with revealing the secret. If the secret comes from another source then I will just refer people to it.

And if nothing is revealed then I will refer people to the classic texts and mentors but until then we have a regurgitation of a regurgitation and the marketing of secrets which are at best new spins and at worst recompiled information from another source.

In research if we fail to discover the basic truths we will never have a full grasp of the subject.

Ciao for now.