Ever wished you had some gizmo or ebook or software program but you just couldn’t justify the expense. Well John Reese Traffic Secrets is one such item. At close to $1000 I just couldn’t do it. I mean he was lauded as the ultimate guru of traffic, a quiet achiever who was raking in hundreds of thousands behind the scenes, and then suddenly decided to reveal his secrets. I heard that he sold $1000000 worth in 24 hours.

So where are those 1000 buyers now. It would be interesting to see if they got their moneys worth or more. Because if that were the case, $1000 would be an investment and not an expense.

But where are the people who imbibed the secrets and what are they doing today. I’m sure John Reese could dig them up. And what were these secrets that were worth so much and were they really secrets? Or were they the result of collecting information and organising it into a digestible whole. There are many things I don’t know about getting web traffic, but there are more things that I don’t do - which I should be doing. Such as link exchanges and posting in forums. Generating a big mailing list.

I will probably never know what’s in Traffic Secrets, but I wish I did. I wish I had a chance to sift through the information and find out what I didn’t know. That’s the problem when you’ve read a lot. You know a bit, but it comes down to knowing what you don’t know.

I’ve stopped buying ebooks pretty much for that reason. A few I’ve bought, with the exception of Joel Comms Adsense book that I seem to be raving about, I knew most of the stuff in it.

That’s just not good. So it’s hard to get me to buy an ebook, let alone a $1ooo course.

You see that course cannot be 100% secret, but that is how it’s marketed. Anything 100% secret does not work - and you can bet your life on that. So there maybe are a couple of spins that people don’t do, don’t apply, don’t know about. But it’s the packaging, the putting together and the physical delivery that creates the unique selling proposition.

So don’t feel bad if you couldn’t afford Traffic Secrets. I couldn’t either. Let’s see if your rationalizations were any different from mine. Why didn’t you buy it? Why did you? What affect has it had on your traffic, income life? Would you have bought it again if you could change your mind?

You can still live without it. You can still make money. You know why? Because you can create!
You can make up some information that people proclaim as the whole box and dice of blah de blah.

You know I don’t have a mailing list - well actually I do have one, but it’s for an ebook that I wrote called The 90 Minute Car Salesman. Type it into Google and you’ll find it - you can even hear my voice. But it’s not a I’m gonna flog you stuff type mailing list. Now and again I send a Happy Christmas email or ask them to fill out a survey. And guess what - the book doesn’t make a whole lot of sales. I was giving it away for a while. This book was the first thing that I did on the internet, so it has a special place for me. I don’t think people know it exists though.

Because quite frankly - who wouldn’t want to sell their car for more if they knew how. So I know the value of my own book. I sell it for $20. I really should sell it for $97. I’ve had a lady write to me saying she got an extra $2000. So in her mind she was ahead $1903 dollars. But she actually got the book for free. So she was really ahead.

I used to have a little donation paypal thing and she was going to donate, but it was broken for a while and she couldn’t. Then I had to begin selling it again because people were joining the affiliate program. I did that out of loyalty to the affiliates. I really enjoyed giving it away for free and helping people sell their car. In fact - if these affiliates are not really doing anything I may
get back into that gig.

To me it was good karma. I’ve got an even better book that I wrote showing you how to make money buying and selling cars, but no one bought it. Amazing! Anyway - I’m not going to sell it any more because let me tell you - that works and I’m going to do it myself. Now that’s got some secrets in it.

The secrets in that book are secrets because - they are specialised knowledge that I have tested and would not be generally known as secure facts that one can make decisions upon without testing in the physical world and society. There! I just defined what type of secrets are in my book. Sorry, it’s not for sale.

Time for a cuppa.

Well, following with my recent posts on Joel Comms new book - I just want to congratulate Google engineers on the ad relevance technology that they have created. I recently switched my blog from another publisher to the Google Adsense program, and at first I thought the ad relevance was a little off colour, but today I have had a cursory look around the site and been pleasantly surprised by what I’ve seen so far. My gadget category has beautiful little ads on gadgets.

It’s really drilling down well into the blog posts to get relevant ads. I probably shouldn’t draw to much attention to it, but for anyone else serving adsense ads, they might find it interesting. I haven’t done any special modifications to my code, nor do I use section targeting ( a way of marking off sections of the site so adsense bots knows where the contextual extaction zone is)

From looking at it, I believe the bots are pulling info from my titles and categories. I also have a special wordpress plugin that puts in keyword and description meta tags for each post, so maybe that helps.

Any way - Joel comms book is cool, so check out my other posts and follow the links to his site for more info.

I’ve already blogged about TextPad being a great alternative to Notepad.exe. Now TextPad is shareware but you can keep using it forever as long as you put up with the odd warning message.

But in my opinion as far as alternatives to notepad go, “Textpad” is neat.

What’s prompted this repeat post is that, I’ve just discovered some awesome features that I was using Excel Macros to try and achieve and it was messy.

Just say you want to sort a list of words and remove all duplicates. Now this is the sort of thing I need to do all the time when I’m building websites or designing adwords campaigns.

Well this little beauty does it one click, just bamn. I was overjoyed because that one little thing saves me hours.

Maybe you will find some new features of Textpad you’d like to comment on. Feel Free to add them here.