I just viewed one too many advertisements for Chitika by overly excited marketers and it was the straw that broke the camels back.

Here’s what I found - “Get onto hot new pay per click program that pays between 3 to 10 times more per click than Google Adsense Program”

This was at a well known marketer’s site. Ok, so I can’t see his statement record, but from the fair amount of experience I have had with Chitika, the amount per click is fairly high and I have never had
a .05c click or a .01 cent click, but there is no way that I would say that it is:

3 to 10 times higher than adsense
$1 per click

or many of the other statements I have seen.

The actual truth of the matter is that there are higher click values in adsense in my own case, plus a more regular return.

I consider Chitika to be an accompaniment to adsense and not a replacement. The Google Adsense program has been very good to me. In fact it was the first program on the internet where I actually made some money, so I am not a Google hater or trying to do Google in.

If you are going to provide information to webmasters you should present it in a balanced way. You wouldn’t want someone to pull all their Google Ads from their site and find their income dropping.

Chitika simply does not have full international coverage yet - although that is changing with the UK coming on board and soon more countries.

The Google Program is still the top dog and it will be a long time before any other program is a serious threat.