Google Adsense is not the only PPC campaign around, although it is one of the better known ones. Some people for various reasons get banned from the adsense program. Not following the terms of service. If they have a high traffic site this can be a costly penalty. If they want to straighten up and fly right then in time they can be accepted back in. In the meantime an alternative to the adsense program could be a requirement. 7search is one such program. It’s not a little piddler and has a good payout rate.

Just thought you may find that info useful.

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